BORN TO WIN
THE NEED
Upon receiving a diagnosis, cancer patients are often prevented from continuing with their normal activities or daily routines. Their life begins to center around their disease and treatment schedules. While there are many organizations in Israel that support cancer patients, Born to Win is the sole organization that offers home-cooked meals to provide families comfort and respite to allow them to focus on what matters most – each other.
VISION
Born to Win strives to have every person dealing with cancer be surrounded by a supportive community providing empathy and assistance. Through our activities, we aim to establish community networks throughout Israel modeled on mutual aid and community engagement.
who we are
Born to Win is an Israeli volunteer social organization, established by Keren Greenblatt Segman in 2020, to provide community support through the preparation of home cooked meals to individuals and families dealing with cancer. Our motto is: Cooking. Fighting. Winning Together!
WHERE CAN YOU FIND US
Western Galilee, the Jordan Valley, Haifa and the Krayot, Netanya and the surrounding area, Hasharon, Gush Dan, Judean Foothills, Modi’in, Kiryat Gat and the surrounding area and Be’er Sheba
Get to know us
ISRAELI MORNING SHOW
Keren presented Born to Win on Channel 13 morning show called “Opening a Day” with Yarden Harel and Elad Zohar, presenting Shahar Maor
ABOUT US
Born to Win is an Israeli volunteer and social organization, established by Keren Greenblatt Segman in 2020. The organization was developed to provide community support to individuals and families dealing with cancer. The organization operates through volunteer participation, who prepare and deliver healthy and home-cooked food to cancer patients and their families as they navigate difficult times. These meals, cooked by hand with love, offer families comfort and warmth as their routines are disrupted. Cancer does not discriminate between gender, sex, age, race, or class. Our services provide support to a range of people – parents of sick children, single parents, elderly, and more. The assistance allows individuals to focus their energy and attention on treatments and personal needs of the patients. Through our activities, families receive emotional support through volunteers who provide care and community connection, to ensure families battling cancer know they are not alone.
OUR STORY
In 2018, Born to Win was established when Keren Greenblatt Segman met the late Sharon Mashta Gavra (z”l). At that point in time, Sharon was battling cancer. Keren searched for a meaningful way to support Sharon, and ultimately facilitated a group of volunteers to prepare daily meals for Sharon and her family. Unfortunately, Sharon passed away at age 38 after a long fight with cancer, leaving behind her husband and three children. The legacy of Sharon inspired Keren to continue her mission: to help cancer families and build community. Born to Win spread far and wide among families and volunteers. The organization now operates in 50 cities in Israel with the help of over 1,000 volunteers. Sharon’s light continues to shine through Born to Win’s work today, as we feed and support our community members.
TESTIMONIALS
"Your cooking helped us cope during the treatments and put a smile on our faces God Bless You & Thank you"
"I don't feel that I'm just giving I feel more like it's my privilege"
"You certainly are An integral part of our resilience in our recovery process"
הבישולים שלכם הקלו עלינו“ …בתקופת הטיפולים והעלו חיוך על פנינו !אתם עושים עבודת קודש ” תודה רבה
אתם ללא ספק חלק בלתי נפרד מהחוסן שלנו בתהליך ההחלמה “
,אני לא מרגישה שזו נתינה שלי מרגישה יותר שזו זכות עבורי
BORN TO WIN IN NUMBERS
60
CITIES
742
FAMILES
5300
HOMECOOKED Meals
2920
VOLUNTEERS
Who we are
Board Members and personnel
Avital Sophie Davidowitz
Marketing & Development
Keren Greenbaltt Segman
Founder & Executive Director
Michal Amir
Board Member
Itzhak Hai
Board Member & Legal Counsel