BORN TO WIN

THE NEED

Upon receiving a diagnosis, cancer patients are often prevented from continuing with their normal activities or daily routines. Their life begins to center around their disease and treatment schedules. While there are many organizations in Israel that support cancer patients, Born to Win is the sole organization that offers home-cooked meals to provide families comfort and respite to allow them to focus on what matters most – each other.

VISION

Born to Win strives to have every person dealing with cancer be surrounded by a supportive community providing empathy and assistance. Through our activities, we aim to establish community networks throughout Israel modeled on mutual aid and community engagement.

who we are

Born to Win is an Israeli volunteer social organization, established by Keren Greenblatt Segman in 2020, to provide community support through the preparation of home cooked meals to individuals and families dealing with cancer. Our motto is: CookingFightingWinning Together!

WHERE CAN YOU FIND US

Western Galilee, the Jordan Valley, Haifa and the Krayot, Netanya and the surrounding area, Hasharon, Gush Dan, Judean Foothills,  Modi’in, Kiryat Gat and the surrounding area and Be’er Sheba

Get to know us

ISRAELI MORNING SHOW

Keren presented Born to Win on Channel 13 morning show called “Opening a Day” with Yarden Harel and Elad Zohar, presenting Shahar Maor

ABOUT US

Born to Win is an Israeli volunteer and social organization, established by Keren Greenblatt Segman in 2020. The organization was developed to provide community support to individuals and families dealing with cancer. The organization operates through volunteer participation, who prepare and deliver healthy and home-cooked food to cancer patients and their families as they navigate difficult times. These meals, cooked by hand with love, offer families comfort and warmth as their routines are disrupted. Cancer does not discriminate between gender, sex, age, race, or class. Our services provide support to a range of people – parents of sick children, single parents, elderly, and more. The assistance allows individuals to focus their energy and attention on treatments and personal needs of the patients. Through our activities, families receive emotional support through volunteers who provide care and community connection, to ensure families battling cancer know they are not alone.

OUR STORY

In 2018, Born to Win was established when Keren Greenblatt Segman met the late Sharon Mashta Gavra (z”l). At that point in time, Sharon was battling cancer. Keren searched for a meaningful way to support Sharon, and ultimately facilitated a group of volunteers to prepare daily meals for Sharon and her family. Unfortunately, Sharon passed away at age 38 after a long fight with cancer, leaving behind her husband and three children. The legacy of Sharon inspired Keren to continue her mission: to help cancer families and build community. Born to Win spread far and wide among families and volunteers. The organization now operates in 50 cities in Israel with the help of over 1,000 volunteers. Sharon’s light continues to shine through Born to Win’s work today, as we feed and support our community members.

TESTIMONIALS

BORN TO WIN IN NUMBERS

60

CITIES

742

FAMILES

5300

HOMECOOKED Meals

2920

VOLUNTEERS

Who we are

Board Members and personnel

Avital Sophie Davidowitz

Marketing & Development

Keren Greenbaltt Segman

Founder & Executive Director

Michal Amir

Board Member

Itzhak Hai

Board Member & Legal Counsel

OUR SUPPORTERS

MONETARY AND BUREAUCRATIC TRANSPARENCY

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